It's important as a business to market yourself in the right places and one good free marketing activity is placing yourself in the "Local Business Listings". When done correctly this can have fantastic results because your listing can be displayed at the top of Google, absolutely free!
Take my case study: I'm working on doing SEO and advertising for a new makeup artist website that I created.
One of the activities that I have completed is registering the business in the major search engines local business listings. You can see the result below when searching for makeup lessons kent:
Although the keywords used to show this listing are not highly competitive it shows how well this technique works by taking up a lot of "real estate" at the top of Google. I'm also using adwords which can be seen above and not in the screen shot she also appears a bit further down the page taking up 3 slots on the first page for the tageted keywords. Within 1 week my client is taking bookings.
Submitting Your Site to Google, Bing and Yahoo Local Listings
- http://Google.com/LocalBusinessCenter
- http://yahoo.infoservegroup.com/business-owner-form.html
- For Bing you need to fill in http://www.marketlocation.com/changereq/
Tips For Completing Your Listing
- Use an email address associated with your domain
- Put keyword in business title
- Select one category that exists from the list
- Add you own keyword categorys
- Add as much information as you can including picture, opening hours etc
Hope this helps!
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